Designing a 1971 Off-Roader with Scandinavian Flair

As I began sketching this 1971 off-roader concept, I sought to combine the essence of Volvo's iconic design language with the rugged durability expected of an off-road vehicle. The core of the design was built around Volvo's safety principles, incorporating a solid, robust structure that would endure rough terrains. To this, I added sleek, smooth lines that felt contemporary for the early '70s while maintaining an overall boxy silhouette—a hallmark of Volvo's utilitarian yet stylish approach.

I aimed for the design to evoke Scandinavian minimalism and sophistication, with clean curves and a purposeful yet approachable stance. Volvo's timeless features, such as the bold grille and angular headlights, were adapted into a more rugged and dynamic form. The overall result is a safe, stylish, and distinctive off-roader that feels as at home on a dirt road as it does in urban settings, blending Volvo's heritage with a sense of adventure and resilience.